Sweet Candy Box Tenis Converse
Converse is an American shoe company which has operations
since the early twentieth century.
The manufacturer of rubber shoes Marquis Mills Converse
opened its first factory in Malden, Massachusetts, in 1908. The simple and
comfortable designs Converse soon won many followers, but it was a decade later
when he began his real pop or big time, to include canvas in the manufacture of
its products, since they were much more resistant and suitable for basketball,
a sport he adopted them as their official shoes. And it was a figure of
basketball who would become the stamp and image of Converse over the next 50
years: Chuck Taylor, star of the time that has always shown a preference for
these sports shoes and not only became the ambassador who led Converse image on
all sides of the world and the United States until his death in 1969, but even
since 1923 adopted as its own by appearing a patch with his name and symbol in
the ankle area of the shoes. From that moment, the line would be known as
Converse Chuck Taylor All Star, but the people just call them all star. When
professionalized NBA teams demands increased and Converse had to leave his
classic white and black to adapt to new times and provide colorful and showy
designs that require professional franchises color. They even had to increase
the materials and introduced the vinyl skin and for the sake of its survival as
a brand and remain the favorite of America. With the launch of new lines as
Jack Purcell and Heritage, Converse dominated the market in the 70s and 80s His
aggressive and intentional advertising placed like shoes that are
"everywhere" -according to popular commercial in which He appeared
Larry Bird and Magic Johnson. The appearance of Nike, Reebok and Adidas in the
United States represented a competition for which the company was not prepared.
On July 8, 2003 the company accepted the offer of $ 305 million that Nike
offered.
The brand moved its manufacturing operations to some
factories in Asia, but continued with the spirit that characterizes be unique,
and even special editions are also for a limited time which no longer reoccur.
0 comentarios:
Publicar un comentario